We brought 7UP back to life by stripping away the visual clutter and focusing on what made it iconic—lemons, limes, bubbles, and that bold number 7. The result was a crisp, minimalist design that redefined the logo and packaging, sparking a global campaign across 100+ countries. A comprehensive brand book captured the new look and voice, ensuring every market could bring the refreshed 7UP spirit to life consistently and confidently.