I'm a Brooklyn native, shaped by a city full of creativity and culture. That's been the throughline of everything I've built work that's rooted in people, driven by story, and designed to travel.

Over the course of my career, I've led creative for some of the world's most recognized brands, Pepsi, 7UP, Bubly, Gatorade, Frito-Lay building global systems, integrated campaigns, and omnichannel work that's launched across 100+ markets. A lot of that work has been grounded in multicultural storytelling, particularly within U.S. Hispanic audiences, where cultural fluency isn't a checkbox but the whole point.

What I love most is finding the clarity inside complexity, taking a big, messy creative challenge and shaping it into something that feels inevitable. That process doesn't happen alone. The best work I've made has always come from teams who care as much about the craft as the outcome.

I'm currently open to new opportunities, as well as select freelance collaborations. If something in my work resonates, I'd love to connect.