PEPSI FULL OF DETROIT SOUL

Full of Detroit Soul’ was Pepsi’s love letter to the Motor City — teaming up with local artists, community leaders, and Black-owned restaurants to showcase the city’s creativity and grit. From bold billboards to a partnership with Detroit Black Restaurant Week, the campaign produced OOH, media, and film content spotlighting local establishments, including a celebrated feature on Joe Louis Southern Chicken. Adding more soul to Detroit’s cultural landscape.