BUBLY RAINBOW SUITE AT FOXWOODS

Bubly is a brand built on joy, color, and unapologetic self-expression. So when the brief came to create a Pride experience at Foxwoods Resort Casino, the challenge was making sure it felt genuinely celebratory rather than performative.

We designed the bubly Rainbow Suite from concept to completion, a fully immersive 1,925 square-foot experience in the Fox Tower built to champion the LGBTQ+ community year-round, not just during Pride month. Every element was intentional: art from LGBTQ+ artists Zipeng Zhu and Noah Camp, photography from bubly's "Drag For All Flavors" campaign, a Magic Mirror, a rainbow couch built in the shape of bubly's signature smile, a light-up rainbow wall made from iconic bubly cans, and an in-suite bar. The suite extended the bubly brand into a physical space while giving guests something genuinely worth experiencing and sharing.

The suite launched to media coverage and was bookable to guests at Foxwoods, becoming one of the more distinctive brand experience activations in the casino's history.