TEQUILA CORRALEJO LABEL REFRESH

I was asked to give the Tequila Corralejo label a subtle refresh. I improved legibility of the brand name (yes that is the Algerian typeface), refining the hierarchy, and adjusting foil colors to make it cleaner and more approachable while respecting the family’s attachment to its design. Growing up, I often saw Corralejo bottles in Mexico; at nearly 14 inches tall, they never fit alongside other bottles, which only made them stand out more. I think I gave them a good option for a conversation.